First impressions happen in the blink of an eye. Whether it’s face to face or over social media, people will quickly and easily form an opinion about you, based on what they see. The reality is that social media plays a major role in how people perceive us online, even more so when you’re trying to build or run a business.
Follow these guidelines to make sure that social media doesn’t damage your brand.
Reserve Your Handles and Domains
Even if you aren’t using certain social media platforms just yet, reserve your handles as soon as you can – the same goes for your domain. If you're just getting started on social media, use the same handle, or at least similar handles, across all platforms.
Perfect Your Bio
An inconsistent bio will not do your brand any favors. Turn your elevator pitch into a bio and ensure you’re using the same information across all platforms. You should have professional headshots to create a good and lasting first impression.
Think Twice about Your Content
Be selective about the content and social media posts you publish. Everything you post online has the potential to be stuck there forever, which means it will always be associated with your brand. Consider the words as well as the images you use – Are they a true representation of your brand?
Consistency is key with online marketing. Don't haphazardly post something whenever the mood strikes. Plan your social media and blog posts so your audience is hearing from you on a regular basis. Keep an eye on comments and engage with your audience in a meaningful way.
Social media can be a powerful branding tool, but only if you're committed to keeping your profiles updated, and are staying consistent and engaged.