5 Things to Discuss With Your Photographer About Your Business Photography
Oct 29, 2019 | By: Paige Brown Photography
If you're ready to update your company's photography, here are a few things to discuss beforehand with your photographer. The conversation will ultimately give your photographer a complete understanding of your company, giving them the information they need to convey your brand through their photos.
What you offer: Don’t leave out the details. The more information about services or products you offer, the more your photographer can incorporate aspects of those into your images. For example, if you're an architect, what aspects do you specialize in - new construction or remodels, urban or suburban, commercial or residential, kitchens or baths, etc.? Write a list of everything you offer and plan to offer, so your photographer understands the full scope of your business.
Your mission statement: If your photographer knows your mission statement, then they'll know the moral values by which your company operates. This will explain what your brand is trying to accomplish and how you want to be viewed by your audience.
Other companies you admire or whose style aligns with yours: Give your photographer a few examples of companies you look up to or certain branding campaigns that you find engaging. Is their photography playful or focused, simple or complex, gritty or light & airy? What are their values and what do they stand for? What do you connect with them?
Your brand colors: Brand colors are key when styling your images. Use elements of the colors in clothing, vehicles, signage, accessories, wall colors, furniture, office decor, plants, and so much more. By incorporating brand colors into your photography, you create visual consistency in your marketing efforts.
The style of your office: Give your photographer an idea of your company style. Is your office modern, contemporary, chic, full of color, simplistic, monotone, cozy, relaxing, inviting, zen, eclectic? Is it is in a renovated mill or a modern high rise? Do you bike to work or commute? Is your office culture relaxed or formal? The more you photographer knows, they better they can conceptualize your photography and have it reflect your goals.
All in all, communication is everything! Shoots like these are a collaborative effort between the client and the photographer. Ideas are planned in advance, but the final results take shape as the process of unfolds. No idea is too crazy, no detail is too small - keep the lines of communication open and you'll get with the impactful images you set out to create.